Sally Bjornsen Writes

I have had mixed responses on my attempt to enroll friends and family into The Great American Apparel Diet.   I think I have signed up at least ten women so far, (no men yet, perhaps their egos aren’t tied to the clothes they buy?). 

Anyway, some participants think the shoe and accessories exception is a loophole,  “the accessories thing?” they ask, “ that’s like saying I’m going on the wagon but I can still drink champagne.”

Here’s my thinking around shoes and accessory exception.  Many people buy for many different reasons.  I want to see if the shoe and or accessory angle becomes a new focus for some people (think Amelda Marcos or Isadora Duncan).  Others may find that when they say “no buying for a year,” it means simply no buying. 

Those of you who have scoffed at the “shoe and accesory loophole,” will thank me when you need a fix. 

You officially have 14 days to stock up on anything you might need for the winter.   By the way, the over the knee boot is in…if you really need a pant fix you can always go with that.

I have recently received some strange social invitations that have had me longing for the practical and old fashioned wisdom of Emily Post. 

I was standing there at the market knocking on watermelons to check for ripeness when a woman I am friendly with approached me.  “Hey, what are you guys doing tonight?  We have tickets to Cowboy Junkies and Sun Volt at the Zoo Tunes.  Do you want to go?” 

 What an invitation I thought.  I had been meaning to buy tickets for that very same show earlier in the season but didn’t get around to it until they were completely sold out—they went fast. 

 “Sure we’d love to go.”  I responded, thinking she was offering tickets for my husband and I or at the very least offering to sell us her spare tickets. 

 “Well, she said, you’ll have to scalp some tickets but I am sure you can get some at the entrance.” 

 Hmmm.  I felt like I had just been let in on a bad joke.  I don’t want to scalp tickets for anything.  I am a 40—something year-old woman and the idea of getting a babysitter lined up “just in case” I can covertly scam a few tickets to a concert doesn’t sound like fun to me.  I politely declined, “no, on second thought we’re busy tonight.” 

 I think she could have said something like this instead.  “Hey, we’re going to the zoo concert tonight.  I know it’s kind of a risk, but if you and Mark (my husband) want to try and go I think you might be able to scalp tickets.  We’d love to see you there.” 

 About a week later another friend asked my husband and I, “Hey do you guys like theater? We have two tickets to the 5th Ave. theater tomorrow.”   My husband and I both responded at the same time, “Yes,” I said.  “No,” he said.   “I’ll take them I said, I would love to see the play.  I’ll invite one of my friends if he doesn’t want to go.”  Now in my mind I was doing them a favor, taking the two tickets that might not otherwise be used, off their hands. 

 “O.K.,” she said awkwardly, “well we were hoping that we could do dinner first.”   It was then that I realized that they wanted us to attend the play “with” them.  I suddenly realized that they didn’t want just one of us they wanted the two of us or the plan was a no go.  It was uncomfortable and weird but I squirmed my way out of the invitation and I am hopeful that they found another heterosexual couple to share the tickets with. 

 Now why didn’t this woman say, “My husband and I are going to the theater and we have two extra tickets.  Would two like to attend and join us for dinner beforehand?”

 It was the third invite that really stumped me.  A good friend of mine called to say she had an extra ticket to a concert  because her husband was traveling and couldn’t make the show.  She asked if I would like to attend with her.  I jumped at the chance.  Following the concert she asked that if I could pay her for the ticket.  Huh?  I was shocked and surprised.  I thought I was going as her guest.  Weird!

 What has happened to good old fashioned communication, to etiquette, to manners?  I think what we need is a little Emily to the rescue!

I was staring down at the clumps of cat hair and runaway legos that my old Hoover kept spitting up when it occurred to me that what I really needed in order to clean my own house was a fancy schmancy vacuum—I had my eyes on the Dyson 25 model retailing for 500 smackers, exactly the same amount we spent per month on our cleaning lady before we decided to “scale back” and clean the house ourselves.

The original idea for the “do it yourself” model was to save money, a wise strategy since I’m not making much dough these days in my “real” job, (very lucrative in days gone by).  So, given our new, self-imposed, “fallen-on-hard-times” household spending strategy, forking out half a grand on a vacuum seemed downright schizophrenic.  What was I thinking?

Later that night I mentioned my vacuum lust to my husband Mark.  Known to foam at the mouth at the mere mention of technology, his eyes lit up.  “You know, a capital investment in the latest vacuum innovation would save us time, money and back pain.” But, even with his convincing logic and my desire for the fashionable and efficient yellow and black Dyson, I couldn’t justify the cost (one of us needed to be strong). 

Thus I began my Dyson25 search online (which will be referred to here as D25).  The search ended up being a lot easier than I had anticipated.  Within minutes of plugging the word “Dyson” into Craig’s List I found two new D25s priced at $330 and $370. 

The first person I contacted was advertising a “lightly used,” D25 for $330.  I called the number listed and left an enthusiastic message with a heavily accented voice mail.  They must have sold it because I never heard back.

The other posting advertised a brand new D25, in box, (that’s “NIB” for those of you who don’t speak fluent E-Bay) for $370 cash.  The NIB D25 was owned by a guy named Guy.  I asked him via text, “why are you getting rid of it?” He responded via voice mail, in a cloudy dope smoker tone, “I got in a three-wheel accident and I won’t be vacuuming for a while.”  My mind went immediately to Tom Cruise in Born on the 4th of July, replete with wheelchair, catheter and do-rag.   The least I could do for the guy was to take the D25 off his hands.  

I offered him via text $330 for the vacuum.  He responded that his floor was $370 and he had another buyer.  I wished him luck and went back to my old Hoover.    

 Five days later, on our way to church, I got a text from Guy. 

 “Other deal fell through; I will sell you Dyson for $340 cash today.”

“I’ll take it.”  I texted back.

“Meet tonight, Shell station in Sumner, 7pm.

For those of you who are not from Seattle, Sumner is so far south it may as well be Portland Oregon.  With gas and road snacks I’d probably be better off buying my D25 at Best Buy and saving myself the hassle.     

 “Sumner is too far to go for a $340 D25.”   I texted back.

“Can you do Jet Chevrolet, South Federal Way instead, 7:00pm?”  (Still a 30 mile schlep but given the fact that the guy was disabled I acquiesced.)

“Yes.  See you then.”

 When we returned from church I called Paige our effervescent, overachieving, APP high school babysitter to see if she could watch our six year old prodigy while we made the trek to South Federal Way that evening.  She enthusiastically took me up on opportunity.   

 At 6:15pm my husband and I, headed south on I-5 in our Toyota Prius to rescue our D25 and to save some money.  After 45 minutes in weekend traffic we finally came upon Jet Chevrolet, a beacon in the vast arterial littered with fast food joints and big box retailers. Excited to get the deal over with, we pulled up to the front of the deserted dealership in our foreign, gas saving car to conspicuously wait for our dealer to hand off the goods.   

Sseconds after of turning off the ignition we were descended upon by seven hungry man-wolves looking to sell some cars from their newly bankrupt supplier.  “We’re just waiting for a friend,” Mark said sheepishly when one of the guys tapped on the window. 

 At 7:10, I texted Guy asking him where he was.  “Be there in 5,” he texted back.  “Look for red Toyota Forerunner.”  A few minutes later Mark saw in the rearview mirror a red SUV pulling into the back of the car lot, “that’s him.”   We followed him as he sped down the gravel road behind the dealership. At my insistence Mark honked the horn to let him know we were there. “He doesn’t know it’s us,” I said to Mark.  “No, he knows we’re here,” he snapped nervously. Finally, after what felt like a Law and Order chase scene Guy stopped his car abruptly, blinding us with gravel and dust. 

Within seconds a wiry fortyish man who looked like he had smoked too many cigarettes in his time, jumped out of the car, all four limbs surprisingly intact.   He had longish, salt and pepper hair that stopped at his shoulder and a tooth or two missing. He was dressed in jeans, and a sweatshirt with a hood.  “You Sally?” he asked.  “That’s me!” I said, a little too enthusiastically, clapping my hands and smiling. I could see through the tinted window that he had a long haired female passenger in the car and lots of electronics in boxes shoved against the back window.   

“I have your Dyson.”  He said, pulling a long rectangular box out of the back of his car.

“Can I take a look inside?” asked Mark. 

“You open it and it’s yours.” He cautioned. 

“Well, we need to make sure it does in fact have a vacuum inside,” explained Mark defensively. 

“What do you think I’d do, lie to ya?” 

 Mark reflexively opened the box relieved to find a brand new Dyson with the tags still on it.  On the outside of the box was a UPC code from a major retail chain. 

“It looks like it’s in good shape,” said Mark. 

“Brand new, just like I said,” growled Guy. 

“Well that’s one hot Dyson,” I said.  With that I handed him the $340 cash. 

Turning away I asked, “Why are you selling it again?”

“I got a new vacuum, a Sebo X4.”   

“Ah ha, I see.” 

 Mark and I put our brand new Dyson, including warranty, in the back of our car and followed Guy out of the lot.  At the stop light we pulled up behind him. “Should I write down his license plate?” I asked Mark.   “It wouldn’t hurt.”  As soon as I found a pen Guy floored the engine and sped away, burning some rubber for effect.  I couldn’t help but feel that he was trying to get away from us.  I would be lying if I told you we weren’t a little anxious to get away from him too. 

 When we got home we tried out our new vacuum, put our prodigy to bed and had a light dinner. 

 A few days later I retold the story to a friend of mine.  I said, “It was so dark, I felt like we were in a drug deal.”  And he said, “Sally, I think you were.” 

 Recessions make strange bedfellows.

I recently broke up with Blackberry.  We were together for five long, mostly beautiful years.  It’s not that he wasn’t good to me; in fact he was generous, reliable and trustworthy.  You know—Canadian.  In the end, however, I came to the conclusion that BB, (that was my nickname for him), was too serious and kind of boring.  I thought I could do better.  I guess I just didn’t appreciate what I had.  And truth be told the last year we were together I wasn’t entirely faithful.   Don’t get me wrong, I kept my clothes on, but my eyes and heart were wandering.  I watched as other women cavorted around town, hand and hand with i-phone the new wunderkid from Silicon Valley.  Sexy, youthful women laughing, taking pictures and texting.  My old, staid, BB stood by proudly as I stared longingly at the happy healthy people holding hands.  I can’t imagine he didn’t see the breakup coming.

So now, I’m dating again.  O.K. well dating is probably a little misleading.   I am in a “new relationship” with i-phone—we live together.   I fell hard and just like that (snapping fingers) I kicked BB out of my life and I let i-phone move in with all his apps.  I didn’t even look at his references or demand a demo.   I was told by a reliable source that our relationship would be a snap, a plug and play kinda deal, I should have known better. 

As you can imagine our relationship started out a little rocky, after all we hardly knew each other.   I am on a PC and he never lets me forget it.  I suppose I should have looked into that little fact before I decided to let him move in. 

But he’s sexy.  You know in that “I’m a savant from Stanford” sort of way.  That snarky “I’m smarter and more attractive, so you better keep up,” kind of way?   It can get a little intimidating.  But, like most creative types he’s sensitive to the touch, a nartist really, (that’s part artist, part narcissist).  It’s all about him—every time I go to make a call or send an e-mail he presents me with all kinds of complicated options, “hey try this,”  “what about this?”  All I want to do is make a simple call or send a text but when I touch his shiny screen he quivers and suddenly we’re somewhere else.  He doesn’t know it but I’ve had to call the experts on more than one occasion. 

Between you and me, all the funky new moves he wants me to learn make me a little nervous. I’m not entirely sure I’m up to the challenge.  You know teaching and old dog new tricks. He keeps telling me I need to work on my touch and my voice control.  Just yesterday he said that he’d like to employ the mega pixel camera into our love life.  Next he’s going to be trying to convince me that we need the compass in our bedroom.   BB wasn’t demanding at all, he just liked me to hold on tight and keep him warm.  i-phone?  He’s a live wire.  But I guess I asked for it. 

 My friends tell me not to worry.  They assure me that one day it will hit me smack dab in the face and I will be in love.  I too am hopeful that our relationship will blossom into something very deep and meaningful; otherwise I may be crawling back on my knees and begging BB to take me back.

O.K. what’s this vanity sizing thing all about—I am sure some marketing director out there is claiming it does something for a girl’s ego, “Women feel thinner when they wear a size smaller.”  All it does for me is make me feel manipulated.  I recently bought a pair of size six cropped pants at Banana Republic.  First of all I am not a size six nor have I ever been, who do they think they’re kidding?   Anyway, I bought the size six because they were the ones that fit. Later, following an ice cream cone and a coffee, (because that’s what people who are a size 6 can do), I went home and put my new pants on.  Two hours later my size 6 pants had transformed into a BR size 12.  The waist and derriere stretched so much I looked like a rapper with the waistband at my crotch. 

The next day I tossed the incredible growing crop pants into our high tech, save the earth, washing machine, put the setting on extra hot and prayed for a shrinking miracle.  Sure enough when I got them out of the dryer they were back to their natural state–a BR size 6 (aka, real world size 8 or 10).  Relieved, I put them on.  Two hours later, however, I was dropping trow—again.   

Though I was frustrated that I had spent over $70 on pants that only fit well for about an hour, I continued to wear them a few more times.  I told myself that no one would notice that my pants were falling down. Finally, the last time I wore the pants my husband, who hardly notices anything about my wardrobe unless I am wearing a low cut something or other, said, “Those pants are awful, they’re practically falling down.”  At that point I vowed never to wear them again. 

A week later, annoyed about my new cropped pants that were supposed to take me through the summer in style, I decided that the most responsible thing to do was to return them, kindly report the product defect and get my money back.  When I went into the store to discuss the matter the cute little sales guy behind the counter informed me that “Banana doesn’t take returns once a product had been washed,” and… “Our pants stretch.  In the future you should buy your pants a few sizes smaller.”  Does that mean I am really a 5’5, 140 pound size 2?  I asked?   “Maybe, you never know,” he said shrugging his shoulders.

I am slightly, just slightly embarrassed to say that I don’t really know how to clean my house.  Oh no, poor me, right?  I sound like a big, spoiled brat but it’s more complicated than that.  Ever since the recession hit I have been looking for ways to cut corners. The $500 monthly cleaning expense seemed like the most obvious and prudent solution (who can’t clean their own house?)  Last week, in an effort to be financially responsible I laid off our cleaning lady of eight years.  It was a serious and sad breakup.  I had been preparing for d-day, rehearsing my “your job has been made redundant” speech in the full length mirror.  She handled it well, said she had actually been expecting it.  Once it was over I felt relieved.  

For nearly twenty years now I have employed a cleaning person.  Some years she/he came once a week and others every other week.  In the back of my mind I often felt a little, oh I don’t know, lame, because I couldn’t or wouldn’t do it myself.   But I justified the expense thinking that I would be more successful in my own career without the stress of a messy and, god forbid, dirty house.   The household duties, scrubbing the bathroom, cleaning the baseboards and folding the laundry are best when left to the experts I told myself.  

So here I am today, pondering how to clean the hardwood floors throughout the house.  Is it simply water with a splash of white vinegar?  Special hardwood cleaning fluid?  Organic soap?  Lemon fresh polish?  A swiffer picker upper?  A $500 dollar Dyson?   A Roomba?  Ayy yi yi.   And that’s just the floors.  After that there is the dilemma of cleaning the floor to ceiling glass shower, how does one attack that and with what sort of substance? Will I need gloves and a face mask?   

I made a trip to the grocery store this week hoping to get inspired by the cleaning options available to me—the fledgling domestic mother.  I have never seen so many “new and improved,” “better than ever,” “save your soul,” products, it was downright overwhelming.  Finally I landed on something I simply could not pass up, The Evriholder Slipper Genie Microfiber Cleaning Slippers.  Slippers that are actually mops?  Now that’s my kind of house cleaning solution—passive floor mopping at its best.   I know what I am getting the kids for Christmas.

It’s only been a week and I miss my cleaning woman already.  She came with all her stuff, including her vacuum cleaner, cob web getter, stainless steel hoo hah, lemon fresh something or other and most importantly, her years of experience.  Perhaps the $500 a month wasn’t so bad after all.

I have recently and reluctantly re-taken up cycling, I guess you could call it recycling.   I say reluctantly not because I don’t enjoy cycling or its benefits—forty miles equals a monster sized burrito and a frothy Hefferweizen.  I say reluctantly because the clothes SUCK.  I am being kind when I say that no one, not even Mark, my handsome, 2% body fat husband looks good in the stuff.  

My re-entry into the sport began last spring when Mark talked me into upgrading my old, Raleigh ten speed to a fancy, schmancy, carbon fiber, eighteen speed something or other, with clip-in pedals.  He said the upgrade was for me but I really think the old red Raleigh along side his pimped-out racing bike embarrassed him.  My new bike, donned with all the components and the aero dynamic seat that is sure to give me hemorrhoids, is something he can stand by with pride.  My outfit?  Not so much.   Upon completing the expensive bike transaction with the tattooed sales specialist, Mark insisted we stop by the apparel section of the store to check out some cycling pants.  He obviously had a vision. 

“Wait a minute,” I said, pausing in my tracks for effect.   “Cycling pants?  Are you !@#$%^ nuts?  I told you I’d ride but I didn’t say I’d wear the pants. I would rather wear a pair of high waist, acid washed jeans than a pair of ugly, spandex, sausage legged shorts with a crotch chaffing, Kotex Maxi Pad chamois.  It’s not my look.”   

“Well then what are you going to wear?” he asked.  

“My yoga pants.”

“Your yoga pants, for cycling?”   

“Yeah, why not?  They look so much better.  You know the ones, the bell bottom lulu lemon pants with the hipster contrast border at the waist.”

“You’re not serious.”

“Yes.  I am not wearing those weird pants.  No way.”

I saw in his eyes his vision for our future of biking together slip away.  “You can’t wear yoga pants babe.  Not with your fancy new bike.  It’s just not done.”

I knew then I was in over my head.  This cycling business was so much more than the bike.  It was a culture that demanded an aesthetic reset.  I was now the proud owner of a fancy bike that required me to scrap my instinctive fashion sensibility and embrace the ugliest, most unattractive trend invented by man (a woman would know better). 

And so right there in the bike store I acquiesced.   I gathered six to ten pair of black cycling shorts and began the demoralizing task of squeezing my soft body into a variety of girdle like contraptions, one after the other in search of the “most flattering pair.”  News flash, for those of you who have an issue with cellulite the issue becomes an all out crisis in bike shorts. I stood face to face with myself in the small, dingy fitting room and mouthed the words “you know better.”   

Mark called from outside the dressing room, “hon, come out and show us.”  The us included the youngish, sinewy sales woman.   “Not yet,” I said, nearly out of breath and laboriously peeling off another pair of tourniquet shorts.   The sales girl chimed in, “do you have a jersey?”  And with that she hung three loudly colored polyester jerseys over the dressing room door.  “Try these on, we just got them in.  They’re awesome.”   Awesome was not the word that came to mind.  Logo-mad print designer on acid was more like it.

I finally settled on a pair of black, below the knee knickers with a stayfree mini-pad sized chamois.  They were $90.  Who knew that being unattractive could cost so much?   My husband and his sales clerk side-kick were disappointed that I passed on the Jerseys.  I was certain that I could get away with cycling pants and a Gap t-shirt for a while.  At least until I found an inconspicuous jersey that didn’t scream “this is ugly.” 

Today I met my friends Portia and Sean at a little vegan haunt in the trendy Fremont neighborhood of Seattle. It was a morning coffee date which in my mind means a chai tea latte paired with some sort of bread item. When I got to the joint (which by the way I did not suggest we go there, my yoga teacher friend Sean made that call). Anyway, when I got there, I found myself drooling behind the glass barrier that protected the freshly baked, hyper healthy, gluten free, hand crafted baked goods from said droolers. There were macaroons, cookies and cakes, “off limits before noon” I told myself. There were fat thumbprints oozing with organic, naturally sweetened jam, carrot muffins with certified gluten free oats and tea biscuits decorated with organic and local seasonal berries. With so many mouth watering options I had a difficult time choosing. Finally I opted for the small, grapefruit sized loaf of bread made with organic brown rice and garbanzo bean flour. I was envisioning a warm slice slathered in butter and honey with plenty left over to share with my friends. Up at the register I was greeted by a friendly, fresh faced woman who totaled my bill for the loaf and chai tea at $11.75. I tucked my $5 bill back into my purse and dug out my debit card. “How much is the little loaf of bread?” I inquired. “$7.95,” she said, I sensed she was incensed from her tone. The loaf was on my side of the counter and on a plate which made changing my mind a little weird at that point. There were people in line behind me and I was feeling the pressure to just hand her my card—so I did. As she was running my plastic through the little debit machine I asked her, “Oh, can I get some butter too?” “We don’t have butter here,” she replied as if I had asked for a side of bloody flank steak.

With bread and tea in hand, I walked over to the table where my friends had been watching me ponder the treats behind the glass barrier. “Hey guys, want a bite of bread? “It looks like something that fell out of the sky,” said my friend Sean. “No thank you,” said Portia who was on her second bite of a wonderful looking carrot muffin.” I had order envy as I took a bite of the grainy bread like substance. I chewed it slowly waiting for the expensive-but-worth-it flavor to surprise me with something sweet or salty. No such luck, it tasted like it looked—hideous in the way that Taro root or Poi is hideous. “Who eats this stuff,” I asked a little too loudly, “I wouldn’t feed this to my enemy.” My friend Sean said, “It’s Vegan?” As if that would explain why a person would pay nearly $9 (with tax) for a loaf of bread that weighed as much as my head and tasted like warm sponge. “Vegan-Schmeegan,” I said, again a little too loudly, “I’ve been robbed and the vegan emperor has no tastebuds!”

The Obamas are everywhere, which is making me nervous.  I mean I loved or love the guy, not sure where I stand now.  Mark Twain said it best: Familiarity breeds contempt. Don’t get me wrong, he’s likable and a whole lot easier on the eyes and ears than that guy we used to have….what was his name?  On second thought, don’t remind me. 

During his first 100 days the Obamas have been plastered on the cover of Oprah, Men’s Health, Men’s Vogue, US Weekly, People Magazine, Vanity Fair, Time, Newsweek, Ebony and The Economist just to name a few, and it makes me uneasy.  I think there should be a presidential rule, no covers of magazines that tout hair growth products or weight loss pills, no magazines that dedicate more than a page of news to a famous breakup, cosmetic surgery innovation or dramatic weight loss before and after story. Birds of a feather flock together.  In the marketing world we call it “managing your brand.”   In my world I call it raising the bar.

Type Barack Obama into You Tube search and you get 194,000 videos.   Turn on CNN, and it’s all Obama all the time.  And it’s not just the news, he’s spending time on Jay Leno while Michelle’s on Oprah, I am beginning to wonder if they have body doubles.  The Obamas and their people are so busy courting the press and sitting for the camera that it makes me wonder when and how do they get the real work done?  It also makes me wonder does the guy sleep or eat.   When does Mr. O have alone time where he can sit quietly, sip on a glass of something or other and ponder the big questions?  After all, isn’t that what we’re paying him for?

When I see the Obama family playing to the crowds through the very media vehicles that helped to get us twisted in this consumer obsessed cycle in the first place, I want to cringe.  It all seems so contrived, so staged.  Wasn’t Obama supposed to be the “real thing?”  By the way, Michelle, there is no way we are buying the fact that you garden in black boots, a short skirt and tights.  Give us a little credit.   

Who are the Obama’s pandering to with their perpetual cheer, constant smiles and tireless attempts at creating the vision of “the all American Family?”    Aren’t these the people who are supposed to help us make a tactical and cultural shift, one that leaves us less enamored with media messages and mass consumerism and more focused on what matters?  Aren’t we supposed to be drawing together to become more mindful caring human beings who want to save the earth from corporate and environmental disaster?   I seriously doubt that anyone voted for the guy in order to disect the

minutia of his life—our worries are much bigger than that.

For the record I don’t care about the dog, the schools, the Easter Egg Hunt or the March Madness bracket.  In fact I think those are red herrings.  Let’s focus on the country and not the side show that is the first family.  It’s been 100 days now of media saturation, and that’s enough.  I am fearful that we’re about to reach the crescendo, the proverbial tipping point where all this love for the man turns into something else, like resentment, suspicion or lack of confidence.   There is something to be said for a little distance, a little mystery.  I once heard a quote, something like “There are times when silence has the loudest voice.”

So, message to the Obama family:  Get off the cover of the glossies, get back to work and get some sleep would you?